We connect market research with marketing strategy, auditing and analytics to help brands make better decisions, sharpen visibility and improve performance.
Market research becomes most valuable when it changes what a business does next, especially when research findings are integrated directly into marketing plans.
Our marketing consultants specialise in strategy, auditing and analytics. We integrate research findings into marketing plans, helping clients define the right prospects, collect useful insights and build stronger strategy around launch, visibility and business growth.
Translate consumer and market evidence into clear choices around where to play, what to prioritise and how to grow.
Review existing marketing activity, positioning and touchpoints to understand what is working, what is missing and where performance can improve.
Use evidence and performance signals to make marketing decisions more measurable, focused and commercially relevant.
Our team understands the touchpoints that motivate consumers and how to put strategies in place to improve brand visibility and marketing performance.
We use consumer understanding and market evidence to help shape the decisions behind targeting, positioning, visibility and performance.
Discuss your marketing strategy ↗Understand the needs, behaviours and decision points that influence response to a brand, offer or message.
Use evidence to sharpen where, how and to whom the brand should show up across the market.
Identify the marketing choices most likely to support commercial opportunity, launch success and stronger performance.
Consumer ContextA consultancy engagement can move from market understanding to a practical marketing plan with clear strategic priorities.
Bring together category, competitor and consumer evidence to define the environment in which the brand must compete.
Clarify which audiences offer the strongest opportunity and what drives their interest, consideration and choice.
Review how the brand is currently positioned, communicated and experienced across relevant consumer touchpoints.
Turn the evidence into decisions around positioning, visibility, marketing priorities and the actions needed to improve performance.
Strong marketing strategy is built around the moments that change perception, interest and action. We organise the evidence around four useful lenses.
How does the brand enter the consumer’s consideration set and where is visibility being won or lost?
Which needs, occasions and motivations make the proposition meaningful to the target audience?
What influences preference, comparison and purchase at the point where alternatives compete?
Which marketing actions should be maintained, improved or reconsidered as evidence changes?
Marketing Strategy & InsightOrganisations across sectors trust R&I with the research behind major decisions.
The point is not to produce another deck. It is to create clearer marketing choices around the areas that matter most to the business.
Focus on the audiences and prospects most relevant to growth.
Align the brand proposition more closely with consumer needs and market reality.
Identify the touchpoints and marketing priorities most important to reach and relevance.
Use evidence and analytics to strengthen marketing effectiveness over time.
Marketing Consultancy connects directly to the wider R&I portfolio so strategy can draw on the right research and implementation capabilities.
Market intelligence & consumer understanding
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Economic research & investment
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Brand growth & equity
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Market viability & opportunity
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Concept, price & product testing
Explore ↗Tell us the market, brand or performance challenge behind the brief. We’ll help connect the right research evidence to the strategy.
