Is there demand?
Determine whether the market need is large and relevant enough to support the proposed project.
Feasibility Studies
Test the idea.
Understand the risk.
Decide with evidence.
We conduct feasibility studies to determine whether a project, investment or market opportunity is viable before major resources are committed.
Project Viability
Feasibility research gives investors and project teams a clearer view of whether an opportunity is commercially and strategically worth pursuing.
Feasibility work brings together project viability, market gaps, target segments, investment requirements and the conditions that can strengthen or weaken development outcomes.
Who is it for?
Identify the target segments, their needs, purchasing power and likely response to the proposition.
What are the gaps?
Understand existing supply, competitive weaknesses and spaces where the project could create value.
Can it work?
Bring market evidence together to assess overall viability, risk and the conditions required for success.
Feasibility Framework
A viability decision built on more than one number.
Market feasibility helps determine the likelihood of success for a product or service within a specific target market. We structure that decision around the evidence needed to understand opportunity, unmet need and viability.
Decision-ready feasibility
From market potential to go / no-go direction.
We assess the evidence behind the opportunity and translate it into a practical view of where the project is strong, where it is exposed and what should happen next.
Discuss a feasibility study ↗Market Potential
Assess market size, growth signals and where meaningful demand exists for the product, service or development.
Customer & Segment Fit
Understand consumer behaviour, unmet customer needs and which target segments offer the strongest commercial viability.
Competitive Environment
Assess competitive intensity, current alternatives, market development and the gaps that could support a viable proposition.
Investment Direction
Bring the evidence together into a clear view of market potential, viability, exposure and recommended next steps.
Feasibility ResearchHow We Approach It
A clearer route from idea to investment decision.
We take you through the whole journey, not just the final report.
Define the project question
Clarify the proposed investment, geography, target market and the specific decisions the study must support.
Assess the market
Evaluate demand, customer segments, market gaps, competitive structure and the surrounding economic context.
Stress-test viability
Identify the commercial and market assumptions most likely to affect project performance and investment confidence.
Recommend the way forward
Translate findings into practical direction on whether to proceed, reposition, phase, revise or reconsider the project.
Insight into Markets & Consumers
Identify the potential markets.
Identifying potential markets begins with assessing where meaningful demand exists and which segments offer the strongest commercial viability.
Market size
Estimate the scale of the addressable opportunity within the defined market.
Consumer behaviour
Understand the behaviours, needs and decision factors shaping demand.
Competitive intensity
Assess current supply, alternatives and how difficult the market may be to enter or differentiate within.
Growth signals
Identify where market development, unmet needs and emerging demand indicate stronger opportunity.
Markets & Consumers
Risk & Opportunity
Know what could make the project succeed or fail.
A feasibility study is most useful when it reveals both the commercial opportunity and the conditions that could weaken success before major resources are committed.
Demand risk
Is meaningful demand large enough, accessible enough and supported by the right target segments?
Competitive risk
How intense is competition, and where are the gaps or unmet needs that create room for the proposition?
Positioning risk
Does the proposition respond to a meaningful customer need and fit the behaviour of the intended target market?
Execution risk
What market-development, access, location or delivery assumptions could weaken the opportunity?
Feasibility AnalysisFeasibility Outcomes
Evidence that helps protect the investment.
What a strong feasibility study gives you.
Clearer investment case
Understand the commercial logic and the evidence supporting the proposed project.
Better market fit
Shape the project around actual target-segment needs and market gaps.
Reduced uncertainty
Identify the assumptions and risks that should be resolved before commitment.
Stronger direction
Move forward with a clearer view of what to do, what to change and what to avoid.
Trusted by the largest companies globally
Evidence used by organisations making real investment decisions.
Organisations across sectors trust R&I with the research behind major decisions.
Get a personal consultation
What project are you trying to validate?
Tell us the opportunity, market and investment question behind the brief. We’ll help structure the feasibility research around the decision.
OfficeWestern Heights, Westlands
Nairobi, Kenya
Nairobi, Kenya
Emailpartners@research-insightsgroup.com
Open HoursMonday to Friday
9am to 6pm
9am to 6pm
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