Economic Research
Discover Untapped Market Opportunities
We focus on using research as the pinnacle for providing viable solutions to our clients.
Economic Research Studies.
We provide comprehensive, in-depth, and timely analysis to enable better understanding of all the components that drive the economy at the national and regional levels. Our standardized and integrated modeling approach allows clients to readily compare and evaluate the health and outlook of economies across all geographic levels before making any investment decisions.
Demand
Is there a desire for your product or service on the market?
Economic indicators
What is the income range of your consumer profile?
Market size
How many people would be interested in your offering?
Location
Where do your consumers live and how far can you expand you company’s offerings?
Economic Research Studies
Trade and Investment Projects.
Trade research helps import/export businesses identify new opportunities in markets around the world or at home, and then determine whether those opportunities are worth pursuing. Through our trade and investment research, we provide companies with viable intelligence and;
- Information on which markets to target with a product or service
- Information on who else is offering a similar product or service in that particular market (top competitors)
Economic Research
Market Feasibility Studies
Taking the time to conduct a feasibility study before committing to a new real estate development project is essential for any investor. Market research helps secure investment, identify market gaps, uncover new target segments, shape marketing strategies, and strengthen overall project viability.
We collaborate closely with land development companies to deliver market research studies that reveal critical insights for those planning new projects. Our analyses provide the evidence needed to guide strategic decisions and support successful development outcomes.
Economic Research Studies
Business Plan Formulation.
Any business or planned investment requires a clear, evidence-based strategy to succeed. Our team translates research findings into strategic business plans built around the key drivers of commercial success. These typically include:
Comprehensive analysis of the markets in which the business intends to operate.
A comprehensive SWOT assessment.
Evaluation of the management team and organisational structure.
Review of current and planned products or services.
Development of the marketing and financial plan.
Economic Research Studies
Hotel & Tourism Studies.
As a company or investor developing a tourism-based business, it is essential to conduct market research that provides a comprehensive understanding of the industry landscape, your customers, your competitors, and your long-term growth strategy.
Our tourism consultancy research takes a holistic approach, examining the physical, economic, social, and cultural dimensions that shape tourism markets and destinations. These factors form the foundation of our analysis, enabling deeper insights into tourism behaviour, market potential, and destination performance.
Years of Experience
Projects
Countries Served
Trusted by the largest companies globally
























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Office
Western Heights, Westlands, Nairobi Kenya
info@research-insights-group.com
Open Hours
Monday to Saturday: 8am — 5pm
Our Services
Market & Social Research
Collecting market intelligence to inform the solutions we provide to our clients is fundamental to our approach.
Economic Development
Economic research with respect to urban development focuses on the creation of viable economic cities.
Marketing Consultancy
Our experts understand analysis and what motivates consumers, and how to put strategies to improve brand visibility.