Consumers | Markets | Strategy
Understanding consumers, markets, and strategy begins with research. Market research helps you find your customers, while competitive analysis helps you understand how to stand out. Combined, they become the foundation of a strong competitive advantage.
Market & Social Research
Collecting market intelligence to inform the solutions we provide to our clients is fundamental to our approach.
Economic Development
Economic research with respect to urban development focuses on the creation of viable economic cities.
Marketing Consultancy
Our experts understand analysis and what motivates consumers, and how to put strategies to improve brand visibility.
Stay on top on Market Intelligence
Build irresistible brands by defining & understanding the who, what, where, when, how, and why of consumer behavior. Partner with The R&I Group to unlock growth and make every insight count.
Strategy, Innovation & Growth
The R & I Group brings together a team of professionals with a combined experience of over 35 years working across diverse African markets. Focus areas:
- Usage & Attitudes Survey
- Brand Guidance Studies
- Brand Marketing
- Pre Launch Concept Tests
- Central Location Tests (CLTs)
To greater heights with Research and Insights Group
We turn consumer and market understanding into evidence-based direction for brand and business success.
A Global Network
Committed to clients’ success, we work closely with a diverse range of multinational companies spread across regional African markets.
Commitment to Innovation
Over 20 years, we have been advising a diverse range of businesses operating in the FMCG, financial services, and telecommunications sectors.
Building Trusted Partnership
We partner with clients to work directly over the long term. Our focus is to ensure client satisfaction through sustainable business solutions.
Our Clients
We work closely with a wide range of clients from different sectors and regions across the public sector, private sector, and local and national governments.
