About – Research-Insights-Group

Our Specialization

Market & Consumer Research Consultancy

We provide customized research solutions through understanding our clients’ overall needs and objectives.

Consumers

Markets

Strategy

Who we are

Research & Insights Group is an independent Market & Consumer Research consultancy firm working across Sub-Saharan Africa. With more than 35 years of combined experience and reach across 32 African markets, we deliver end-to-end research solutions that help organisations understand markets, consumers, and growth opportunities across the continent.

What we do

We deliver customized research solutions

Our speciality lies in decoding African consumers & markets, transforming data into actionable strategy. With strong regional expertise and analytics, we empower companies to make informed decisions & unlock new opportunities for growth.

Trusted by the largest companies globally

Our Values

The Research & Insights Group is committed to delivering accurate, customer-focused, innovative, and ethical research solutions that empower clients to achieve their strategic objectives through collaboration and a dedication to quality.

Customer First

Passion

Integrity

Excellence

Meet the Team

Quantitative Research Team

Multi-country Field Specialists

Specialists in large-scale surveys, face-to-face CAPI, CATI, and online methodologies. Our team is adept at sampling, field logistics, and managing high-volume data collection with quality assurance checks at every stage.

Qualitative Research Unit

Consumer Behavior Specialists

Experienced moderators, facilitators, and ethnographers trained to run in-depth interviews, focus groups, and immersive studies.

Field Operations Team

On-the-Ground Logistics

A robust network of local field supervisors and trained enumerators across over 32 African countries ensures culturally sensitive and regionally compliant data collection.

Survey Design & Tool Scripting

Questionnaire Design & Technical Setup

Our survey design team builds clear, logic-driven questionnaires tailored for CATI, CAPI, and online use. We script using SurveyToGo, Alchemer, and SurveyMonkey, with smart skips, validations, and real-time checks to ensure clean, high-quality data.

Data Management & Analysis

Data Processing & Insight Delivery Experts

From scripting tools to advanced analytics, this team transforms raw data into insights. We employ tools like SPSS, R, NVivo, and Power BI to deliver dashboards, coded transcripts, and detailed reports.

Client Strategy & Insights Team

Strategy, Innovation & Growth Team

Our client-facing team translates research findings into strategic direction—supporting brands, retailers, and agencies with insights that drive product development, brand positioning, and marketing effectiveness.

Message from our Director.

“We strive to ensure our client’s success by providing high-quality data that inform on key strategic corporate decisions. Our team of experts is dedicated to providing continued support and growth for our clients through data-driven research-based solutions.… We are Research & Insights Group! Africa Is The Future!”

Steve Davis

Managing Director